To support its blue-collar and remote workforce, JR Richards partnered with Intellect, moving beyond traditional crisis hotlines to deliver a digital wellbeing experience employees genuinely value.
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- Team Intellect


– Inclusive Care: Offering support beyond coaching, such as self-care, coaching, and therapy, ensured SSI could reach all employees, including those who had never used an EAP before
– Collaborative Engagement: We ensured our rollout was synced with SSI’s internal campaigns and SSI had communications collaterals from tailored posters to manager packs
– Authentic Advocacy: Wellbeing champions, leaders, and managers acted as ambassadors, normalising wellbeing conversations by sharing their personal experiences
The results showed a clear cultural shift towards proactive wellbeing:

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