30% in 30 Days: How SSI Set a New Benchmark for Wellbeing Engagement - Intellect

30% in 30 Days: How SSI Set a New Benchmark for Wellbeing Engagement

Settlement Services International (SSI) is building a new culture of proactive care for its diverse, 1,000+ person workforce. Together with Intellect, it has drastically improved its EAP from 6% to nearly 30% in just 30 days.

Intellect is so much more than a crisis helpline. The consumer-grade, modern, multi-faceted product shows our employees that we care about them and that we are fully invested in their wellbeing. The feedback has been phenomenal!

-Sophie Hart / SSI’s Culture, Inclusion and Wellbeing Manager

The Problem

As a national not-for-profit providing essential human and social services, SSI has a very diverse workforce and it needed a platform to ensure every staff member could access the wellbeing support they deserve.Traditional EAP usage was low at 6%, and the care felt mostly reactive. The team deserves ongoing, proactive support.On top of that, there was a lack of data visibility, which made it difficult for leaders to truly understand their team’s wellbeing needs.SSI leaders knew that they needed to support their staff members, in order for them to best support their clients.

The Solution

SSI decided to partner with Intellect to drive real impact, not just provide a product for their staff members. Together, we co-created a rollout that encouraged trial and usage

– Inclusive Care: Offering support beyond coaching, such as self-care, coaching, and therapy, ensured SSI could reach all employees, including those who had never used an EAP before
– Collaborative Engagement: We ensured our rollout was synced with SSI’s internal campaigns and SSI had communications collaterals from tailored posters to manager packs
– Authentic Advocacy: Wellbeing champions, leaders, and managers acted as ambassadors, normalising wellbeing conversations by sharing their personal experiences

Results

The results showed a clear cultural shift towards proactive wellbeing:

30% utilisation in the first month (compared to the 5% national EAP average)
58% repeat monthly users
4.8/5 average satisfaction rating
4.2 sessions per user per month

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